About Me

With 13 years of experience, I’m an established copy editor and copywriter with the heart and tenacity of a journalist — perhaps because that’s where my roots lie.


I earned my journalism degree during the transition from paper to web, when the old-school journos were wary of the future and us newbies were excited for what lay ahead.


To me, it was important to know both sides intimately. For the first few years of my career, I took what I learned from the smoky old journos *and* my digital pioneer peers and applied it as a rookie reporter at a small Midwest paper.


A year in, my writing and reporting talents flourished, but my editing skills were unmatched. It helped that my editor “volun-told” me to assume a second role as in-house copy editor: “You’re just naturally good at it, and we don’t have the money to hire anyone else.” (I’d been an editor for my entire school paper career.) So when given, I took the responsibility seriously and a passion was born from it.


Later, I broke into the world of freelance — reporting and copywriting for various publications and agencies — but was able to once again flex my editing muscle as a full-time editor at a fledgling content marketing agency. For five years, I edited client articles, preparing them for publications like Forbes, Entrepreneur, and Fast Company.


In March 2020, I was laid off in the wake of COVID. But I was hired quickly as a copywriter for a large education company, where crafting email, web, and print copy became my new normal. I coveted the chance to write creatively, though all the while, editing kept calling. To tame it, I sought contract opportunities as a copy editor on the side.


But the call grew louder, and I left the education company to become a digital content editor at Hyatt Hotels Corporation. Now, my days are once again filled with meticulous line edits, in-house style guidelines, and the wild and wonderful nuances of AP style.


It seems no matter where my career takes me, I always find my way back to editing. I think it’s because editing requires an attention to detail that, these days, seems irrelevant or overlooked, and I want to change that narrative. In a time where few things are credible, it feels good to know I’m contributing the sharpest tool in my box — clean, credible copy.


Many of my projects in this portfolio list my maiden name, "Keefe."


Amanda Schoepp

Pastel Pink Rectangle Blob With Stroke

NOTE:

Colleague RECOMmENDATIONS

Click on the bubbles to read letters from current and former co-workers. NOTE: My maiden name is "Keefe."

Pointing FInger Illustration

For more LinkedIn reviews,

visit my profile here.

Copy editing

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web, e-books, articles, blogs

For more copy editing, visit this page from my expanded portfolio.

TO VIEW EACH PROJECT

Hapacity website:

Edit and rework

copy on client site

Industry report:

2021-22 eCommerce

trends guide

Elite Learning blog:

Copy edit for a

healthcare blog

Guest-contributed article:

Edit for client article

in Entrepreneur

Osano blog:

Copy edit for a

data privacy blog

2023: As a contract editor and writer for Hapacity Marketing, I helped the agency owner edit, rework, and write the latest iteration of her company's website while adhering to her unique tone.

I edited, updated, and reworked this e-book produced by referral marketing agency Talkable. I also heavily rewrote the intro and conclusion. For this edit, I applied AP Style and Talkable's in-house style.

2022: I edited this blog for the healthcare ecosystem/sector at Colibri Group. For this post, I corrected grammar, punctuation, and syntax issues while also applying AP Style and in-house style.

2019: As an editor for a content marketing agency, I regularly edited copy for this client.

I applied AP Style and the publication's in-house style for this article, which published in Entrepreneur Magazine.

2022: This is a copy edit completed for Osano, a data privacy company. The request was to heavily rework this blog (originally from 2020) while also applying AP Style and Osano's in-house style.

Copy editing

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part 2: articles, blogs, web

For more copy editing, visit this page from my expanded portfolio.

TO VIEW EACH PROJECT

Guest-contributed article:

Edit for client

article in Forbes

Osano blog, 2022:

Copy edit for a

data privacy blog

Web copy, 2023: Copy edit for Colibri Real Estate

Elite Learning blog:

Copy edit for a

healthcare blog

Osano blog, 2022:

Copy edit for a

data privacy blog

2018: As an editor for a content marketing agency, I regularly edited copy for this client.

I applied AP Style and the publication's in-house style for this article, which published in Forbes Agency Council.

This is a copy edit completed for Osano, a data privacy company. The request was to heavily rework this blog (originally from 2019) while also applying AP Style and Osano's in-house style. Note: They have since added an author name to the blog.

Colibri Real Estate planned to launch a “Meet Your Instructor” webpage that included dozens and dozens of instructor bios. I copy edited every submitted bio we received from instructors, scouring for common punctuation and grammar errors.

2021: I edited this blog for the healthcare ecosystem/sector at Colibri Group. For this post, I corrected grammar, punctuation, and syntax issues while also applying AP Style and in-house style.

This is another copy edit completed for Osano, a data privacy company. The request was to heavily rework this blog (originally from 2020) while also applying AP Style and Osano's in-house style. Note: They have since added an author name to the blog.

Copywriting

print and direct mail copy

For more print copy, visit this page from my expanded portfolio.

Print catalog:

2023-24 continuing

education catalog

I wrote and reworked a print catalog that McKissock Learning sends annually to seasoned real estate appraisers who need to continue their mandatory education.

Full-page print ad:

2023: Appraisal education ad

I wrote the copy and conceptualized the design for this ad, geared toward real estate appraisers who are collectively worried about the future of their industry.

B2B flyer, 2022:

Spurring partnerships

at broker expo

I reworked this flyer copy to improve messaging, clarity, and tone. These flyers were distributed by Colibri Real Estate to encourage brokerage partnerships.

2020 letter:

"In-person classes

paused in COVID"

When the pandemic hit, in-person real estate and appraisal classes shut down, but online and livestream classes saved the day. This McKissock Learning letter announced the shift.

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Quarterfold:

"Green home"

certification, 2021

This mailer announces a new certification program offered to seasoned appraisers through McKissock Learning, an established online real estate school.

Copywriting

blog + web copy

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For more blog/web copy, visit this page from my expanded portfolio.

TO VIEW EACH PROJECT

Ghostwritten for

thought leader:

2023 blog

I ghostwrote this piece for one of Osano's subject-matter experts after interviewing her. Osano is a data privacy company. Though the byline on this piece is the client's, this is my work.

Web copy, 2023:

B2B brokerage page

for Colibri Real Estate

Colibri Real Estate's B2B page needed a total refresh, so I wrote new copy — while also leveraging SEO — for the entire page. This copy encourages brokerages to partner with the real estate school.

Intero blog, 2019:

In-house blog

for agency

I wrote this blog for Intero Digital (formerly Influence & Co.), the content marketing agency I worked for from 2015 to 2020. The piece highlights a strong client relationship and why, after many years, they still choose Intero.

Ghostwritten blog copy, 2021:

Marketing blog

I ghostwrote this piece for one of Talkable's marketing executives. Talkable is an international referral marketing agency. Though the byline on this piece is the client's, this is my work.

Web copy, 2020:

Colibri Group

partner page

I wrote the copy for this section of Colibri Group's website. The copy is reimagined and reworked from its original version. It highlights how Colibri Group approaches M&As and partnerships.

Copywriting

promo + social ad copy

For more ad copy, visit this page from my expanded portfolio.

Valentine's, 2022:

It's not me,

it's you"

This ad for an Arizona real estate school plays on "breaking up" with a current career to start a new one in real estate. I worked closely with designers to execute it.

Fall ad, 2022:

"Pumpkin spice

is good, but..."

Click through to view the ad campaign in full, which highlights different education types for Ohio real estate students. I wrote the copy and worked with designers to achieve the final result.

"Real" campaign:

Promo ad — a play

on the word "real"

I came up with the original concept and copy for this campaign. Target audience: parents working toward a real estate license. (See "video copy" page for more.)

Thanksgiving 2021:

"Saving you a seat

at the table"

I wrote this ad copy for an Arizona real estate school; the ad offers a free downloadable e-guide about real estate careers. Audience: prospective students.

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St. Pat's, 2023:

"Add more to

that pot of gold"

I wrote this ad copy for a March 2023 campaign, encouraging potential career changers to earn supplemental income through a real estate career.

Copywriting

email copy

For more email copy, visit this page from my expanded portfolio.

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Persona email, 2023:

"Make extra $

as an agent"

Mother's Day, 2022:

Appeal to moms re:

starting a mortgage job

Valentine's email:

"Break up with

your current career"

Persona email, 2023:

"Call off the search;

your dream job is here"

Livestream, 2021:

NY now offers virtual real estate classes

This email is part of a series that speaks to three different segments who might be interested in a real estate career. This email is geared toward prospects seeking supplemental income.

This email was from a small batch-and-blast Mother's Day workflow for an established Arizona real estate/mortgage school. Messaging involved "invest in yourself" language.

I worked with another writer to create this "break-up letter" (though I was solely responsible for the designed tagline) that we send annually to encourage prospects to start a real estate career.

This email is part of a series that speaks to three different segments who might be interested in a real estate career. This email is geared toward prospects who are itching for a rewarding career change.

Though this brand no longer exists, it was one of the first to introduce livestream classes during COVID. This email announces NY's offering. The subject line: "LIVE from New York"

Copywriting

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video + podcast ad copy

For more podcast copy, visit this page from my expanded portfolio.

Video campaign:

Encouraging parents as agents

Podcast ad:

"Get your real

estate license"

Video campaign:

Touting remote

work as an agent

Podcast ad:

"Start real estate

courses at a discount"

Video campaign:

Encouraging a

career change

2022: I created the concept and copy for this campaign about parents considering a career in real estate by starting courses. The video, created by designers for a former brand, was used for social and web use.

2021: I wrote copy for a former Colibri Group brand, Real Estate Express, in the form of a quick podcast ad read [a little loosely] by the podcast host.

2022: I created the concept and copy for this campaign about prospects entering real estate to enjoy a remote work lifestyle. The video, created by designers for a former brand, was used for social and web use.

2021: This is another podcast ad written for a former Colibri brand, Real Estate Express. The spot ad appeared in the "Money Girl" podcast, read loosely by the host.

2022: I created the concept and copy for this campaign about people looking to switch careers and turning to real estate. The video, created by designers for a former brand, was used for social and web use.