Amanda Schoepp
Editor & copywriter
Let's create something meaningful together.
About Me
With 13 years of experience, I’m an established copy editor and copywriter with the heart and tenacity of a journalist — perhaps because that’s where my roots lie.
I earned my journalism degree during the transition from paper to web, when the old-school journos were wary of the future and us newbies were excited for what lay ahead.
To me, it was important to know both sides intimately. For the first few years of my career, I took what I learned from the smoky old journos *and* my digital pioneer peers and applied it as a rookie reporter at a small Midwest paper.
A year in, my writing and reporting talents flourished, but my editing skills were unmatched. It helped that my editor “volun-told” me to assume a second role as in-house copy editor: “You’re just naturally good at it, and we don’t have the money to hire anyone else.” (I’d been an editor for my entire school paper career.) So when given, I took the responsibility seriously and a passion was born from it.
Later, I broke into the world of freelance — reporting and copywriting for various publications and agencies — but was able to once again flex my editing muscle as a full-time editor at a fledgling content marketing agency. For five years, I edited client articles, preparing them for publications like Forbes, Entrepreneur, and Fast Company.
In March 2020, I was laid off in the wake of COVID. But I was hired quickly as a copywriter for a large education company, where crafting email, web, and print copy became my new normal. I coveted the chance to write creatively, though all the while, editing kept calling. To tame it, I sought contract opportunities as a copy editor on the side.
But the call grew louder, and I left the education company to become a digital content editor at Hyatt Hotels Corporation. Now, my days are once again filled with meticulous line edits, in-house style guidelines, and the wild and wonderful nuances of AP style.
It seems no matter where my career takes me, I always find my way back to editing. I think it’s because editing requires an attention to detail that, these days, seems irrelevant or overlooked, and I want to change that narrative. Because in a time where few things are credible, it feels good to know I’m contributing the sharpest tool in my box — clean, credible copy.
Many of my projects in this portfolio list my maiden name, "Keefe."
Amanda Schoepp
NOTE:
Copy editing
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web, e-books, articles, blogs
For more copy editing, visit this page from my expanded portfolio.
TO VIEW EACH PROJECT
Hapacity website:
Edit and rework
copy on client site
Industry report:
2021-22 eCommerce
trends guide
Elite Learning blog:
Copy edit for a
healthcare blog
Guest-contributed article:
Edit for client article
in Entrepreneur
Osano blog:
Copy edit for a
data privacy blog
2023: As a contract editor and writer for Hapacity Marketing, I helped the agency owner edit, rework, and write the latest iteration of her company's website while adhering to her unique tone.
I edited, updated, and reworked this e-book produced by referral marketing agency Talkable. I also heavily rewrote the intro and conclusion. For this edit, I applied AP Style and Talkable's in-house style.
2022: I edited this blog for the healthcare ecosystem at Colibri Group (current full-time employer). For this post, I corrected grammar, punctuation, and syntax issues while also applying AP Style.
2019: As an editor for a content marketing agency, I regularly edited copy for this client.
I applied AP Style and the publication's in-house style for this article, which published in Entrepreneur Magazine.
2022: This is a copy edit completed for Osano, a data privacy company. The request was to heavily rework this blog (originally from 2020) while also applying AP Style and Osano's in-house style.
Copy editing
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part 2: articles, blogs, web
For more copy editing, visit this page from my expanded portfolio.
TO VIEW EACH PROJECT
Guest-contributed article:
Edit for client
article in Forbes
Osano blog:
Copy edit for a
data privacy blog
Web copy, 2023: Copy edit for Colibri Real Estate
Elite Learning blog:
Copy edit for a
healthcare blog
Osano blog:
Copy edit for a
data privacy blog
2018: As an editor for a content marketing agency, I regularly edited copy for this client.
I applied AP Style and the publication's in-house style for this article, which published in Forbes Agency Council.
2022: This is a copy edit completed for Osano, a data privacy company. The request was to heavily rework this blog (originally from 2019) while also applying AP Style and Osano's in-house style.
Colibri Real Estate planned to launch a “Meet Your Instructor” webpage that included dozens and dozens of instructor bios. I wrote the hero and intro copy, but I also copy edited every submitted bio we received from instructors.
2021: I edited this blog for the healthcare ecosystem at Colibri Group (current full-time employer). For this post, I corrected grammar, punctuation, and syntax issues while also applying AP Style.
2022: This is another copy edit completed for Osano, a data privacy company. The request was to heavily rework this blog (originally from 2020) while also applying AP Style and Osano's in-house style.
Copywriting
print and direct mail copy
For more print copy, visit this page from my expanded portfolio.
2020 letter:
"In-person classes
paused in COVID"
When the pandemic hit, in-person real estate and appraisal classes shut down, but online and livestream classes saved the day. This McKissock letter announced the shift.
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Copywriting
blog + web copy
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For more blog/web copy, visit this page from my expanded portfolio.
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Copywriting
promo + social ad copy
For more ad copy, visit this page from my expanded portfolio.
Fall ad, 2022:
"Pumpkin spice
is good, but..."
Click through to view the ad campaign in full, which highlights different education types for Ohio real estate students. I wrote the copy and worked with designers to achieve the final result.
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Copywriting
email copy
For more email copy, visit this page from my expanded portfolio.
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Persona email, 2023:
"Make extra $
as an agent"
Mother's Day, 2022:
Appeal to moms re:
starting a mortgage job
Valentine's email:
"Break up with
your current career"
Persona email, 2023:
"Call off the search;
your dream job is here"
Livestream, 2021:
NY now offers virtual real estate classes
This email is part of a series that speaks to three different segments who might be interested in a real estate career. This email is geared toward prospects seeking supplemental income.
This email was from a small batch-and-blast Mother's Day workflow for an established Arizona real estate/mortgage school. Messaging involved "invest in yourself" language.
I worked with another writer to create this "break-up letter" (though I was solely responsible for the designed tagline) that we send annually to encourage prospects to start a real estate career.
This email is part of a series that speaks to three different segments who might be interested in a real estate career. This email is geared toward prospects who are itching for a rewarding career change.
Though this brand no longer exists, it was one of the first to introduce livestream classes during COVID. This email announces NY's offering. The subject line: "LIVE from New York"
Copywriting
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video + podcast ad copy
For more podcast copy, visit this page from my expanded portfolio.
Video campaign:
Encouraging parents as agents
Podcast ad:
"Get your real
estate license"
Video campaign:
Touting remote
work as an agent
Podcast ad:
"Start real estate
courses at a discount"
Video campaign:
Encouraging a
career change
2022: I created the concept and copy for this campaign about parents considering a career in real estate by starting courses. The video, created by designers for a former brand, was used for social and web use.
2021: I wrote copy for a former Colibri Group brand, Real Estate Express, in the form of a quick podcast ad read [a little loosely] by the podcast host.
2022: I created the concept and copy for this campaign about prospects entering real estate to enjoy a remote work lifestyle. The video, created by designers for a former brand, was used for social and web use.
2021: This is another podcast ad written for a former Colibri brand, Real Estate Express. The spot ad appeared in the "Money Girl" podcast, read loosely by the host.
2022: I created the concept and copy for this campaign about people looking to switch careers and turning to real estate. The video, created by designers for a former brand, was used for social and web use.